New Report Highlights How Walmart Gathers Big Data That Can Be Used to Invade Privacy, Fuel Hidden Discrimination

DSC_0021A new report issued by the Center for Media Justice, Colorofchange.org, and Sum of Us examines Walmart’s efforts to gather “Big Data” on an estimated 145 million American consumers, analyze that information in complex ways, and use the results of that analysis to track consumers on and offline.

This report is also an effort to help American consumers understand what information Walmart is gathering, how they are gathering it, and what we can do about it.  All Americans should be wary of Walmart’s online agenda and what it means for our families and communities.  People of color and other marginalized communities should pay special attention to these types of predictive uses of massive data as they magnify the risks for potential discrimination, including physical surveillance.